MapInfo is used to help make decisions about where to grow/expand, site-selection for stores and supply chain, to understand customer demographics and behavior, and to visualize and manage assets like inventory.īanks and Financial Firms use MapInfo to analyze customer trends, help with site selection, analyze competition, help with business resilience, help with corporate social responsibilities.īanks and Financial Firms use MapInfo to analyze customer/deposit/asset/demographic/competitve trends, help with site selection, mergers and acquisitions (M&A), help with business resilience, help with corporate social responsibilities, etc. Similar to telecommunications, in many ways retail is a location-based. From physical assets to wireless towers/cell sites to actual wireless coverage to regulatory boundaries to fiber locations to capacity planning to sales, retail and marketing planning to…the list is long. Just about everything in the telecommunications space has a location (or “where”) component. MapInfo can be automated to help in the stream of data processing required. MapInfo is used to help prep and visualize data – before modeling and after.
DATA SCIENCE/ARTIFICIAL INTELLIGENCE/MACHINE LEARNING/BIG DATA Sales and marketing organizations use MapInfo to analyze sales, plan territories, and target promotions to gain the competitive edge.Ģ. Here is a short list within organizations and by industry… In some organizations, MapInfo is used by many departments as they can share data and results. In many cases, users in specific roles/departments use MapInfo. Just about any organization can use desktop mapping. MapInfo stands on its own but it also is used to prototype processes that will be automated by other means – such as with other products we sell. Thousands of savvy users worldwide are using desktop mapping solutions to make critical, informed decisions within their organizations.
And by using geography to combine and display many different types of data on a map (or in queries for when you don’t need a map), all sorts of information can be gleaned from the data. Over 85% of all business information has a geographic component-a ZIP or Postal Code, a telephone number, a street address, a set of latitude/longitude coordinates. Also like Excel, you use these advanced features as you need to while the basics are at your fingertips. Like Excel, there are many advanced features that are available. MapInfo is used by all sorts of people for many tasks in many industries. What is MapInfo Pro™? Some users call MapInfo the Microsoft Excel™ for mapping.
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